# Trade Marks Law & Practice: Shaping New Developments into Solution-Focused Advice for Your Clients

> Court-proven, Solution-Focused Answers to 7 Thorny Trade Mark Questions Facing Experienced Practitioners — from Leading Trade Mark Attorneys, Senior Juniors and Solicitors

- Format: In-person
- Date: Thursday, 12 November 2026, 10:00AM to 4:00PM (registration from 9.30AM)
- Venue: The Caledonian Club, 9 Halkin Street, London, SW1X 7DR
- 5 hours CPD
- Rates: Live Attendance £299.00 + VAT per person
- Status: Open for booking
- Book: https://whitepaper.co.uk/conferences/trademarks26

## Programme

- 09:30 Registration and coffee
- 10:00 Chair's Introduction: Trade Marks Law & Practice: Shaping new developments into solution-focused advice for your clients
  - Chaired by Carrollanne Lindley, Epi Limited
- 10:10 Family of marks: Where is the legal wriggle room for gaining protection for a family of marks following Athleta v Athlecia and the easyGroup line of cases?
  - Answered by Professor Mark Engelman, Burnell Chambers
- 10:45 Comparative advertising: When does use of a rival’s mark in comparative advertising cross the line into infringement, denigration or malicious falsehood following the recent run of cases?
  - Answered by Jamie Muir Wood, Hogarth Chambers
- 11:20 Morning Coffee
- 11:35 Trade mark threats: What is the latest judicial thinking on trade mark threats after Bargain Busting v Shenzhen SKE [2026]— including supply-chain letters, interim relief and free-expression constraints?
  - Answered by Guy Tritton, Hogarth Chambers
- 12:10 Bad faith: What is realistic and achievable when challenging a broadly drafted, likely bad-faith application with little visible commercial rationale after Wise Payments v With Wise?
  - Answered by Stuart Baran, Three New Square
- 12:45 Overrun
- 13:00 Lunch
- 13:45 Post-sale confusion: What counts and will sway the court on post-sale confusion after Iconix v Dream Pairs — where there are fleeting, imperfect or real-world viewing conditions?
  - Answered by Theo Barclay, 4 New Square
- 14:20 Genericism: Where is the line between a protectable trade mark, a descriptive product name and ordinary trade language in light of Dryrobe v D-Robe and Wang Zeng v Bing Bing Food [2026]?
  - Answered by Victoria Jones, 3PB
- 14:55 UK/EU split: How are UK and EU trade mark strategies splitting apart after EUIPO v Nowhere and the 2026 comparable-mark use cliff, and how do EU-based owners show genuine UK use?
  - Answered by Louise Popple, Winston Taylor
- 15:30 Overrun
- 16:00 Close of conference

## How to book

Choose a rate on the [conference page](https://whitepaper.co.uk/conferences/trademarks26) and press Book Now. Checkout asks for the booking contact and company address, then each delegate's name and email, then payment: Credit/Debit Card, or Bank Transfer/Cheque to be sent an invoice. Bookings are subject to the [booking policy](https://whitepaper.co.uk/booking-policy).